Financial patterns in your industry assist in maximizing your advertising, sales and telemarketing dollars by revealing any stagnant or active patterns. Options of how to succeed are endless if you find the right goal and plan that will get you the result you want. Is steady growth for your company best, a grand entry or growth slam? How does your company fit in the industry? Is your company/technology/brand coming of age, or has it been around forever?
Spend time researching the industry while asking yourself how it can best be penetrated or saturated. Assess the general and global need to guide in establishing clearly defined achievable goals and objectives. The bull's eye is all in how well your new business development list criteria fit your target market. It is where you will get the biggest bang for your new business budget buck.
When market results show room for substantial growth, invest in clerical services to sample your list for accuracy first. Check the number, make sure the contact exists, the information is correct, and get any information about the person you need to speak to. You are left with a clean list to contact in a systematic, effective manner. This maximizes the list's potential value to you by transforming it from a public directory to a contact list.
Current customer audits are helpful in raising revenue with up selling, cross selling, winning back old customers and referrals. Regular contact to verify customer satisfaction is most effective in ensuring solid growth and prospecting future development opportunities.
If decades pass and your industry has seen no changes or new developments; then No, you don't have to do research, new business development nor audits.
By: Lou Ann Diamond, Market Research Specialist and Professional Telemarketer. For more information view: http://www.choicetreasures.com or contact the author at contact@choicetreasures.com
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