Understanding Marketing Part 15 - Using Audit Results to Focus Your Plan

Your marketing profile is a helpful planning tool. Use it to spot areas where you want to enhance and areas where you have strengths you would like to maintain and exploit. One of my associates, employed a version of this marketing audit to help operatives from electrical resources look at their marketing functions.

All of them faced the challenge that their markets were opening up to competition for the 1st time due to deregulation. This challenge meant that these resources couldn't take their customer-base for granted. Naturally, you have not been ready to take your clients for granted.

But would not having regulatory protection of your market area be nice? Ah, well, the times of controlled monopolies are ending, and even power firms have to discover the simple way to induct and keep patrons. The loss of regulatory protection of their buyer base made the marketing audit an exceedingly dynamic marketing tool for these electrical utilities.

The marketing audit was a genuine eye opener, to say the least: it claimed giant areas of marketing in which the firms simply were not active. In a number of these organizations, the audit led on to an agenda that needed a few years or longer to finish.

In your business, the results could be less radical than in the case of the electrical firms, but I'm of the opinion that your marketing audit can end up in an agenda of some kind. Promoting audits always appear to exhibit some wants and generate some good ideas for positive action. Being entirely customer oriented is hard, and making and integrating effective marketing actions in all areas of your business is extremely tough to achieve, too.

So a great next step is to review the observations particularly in locations of particular weakness or strength and develop agenda items that'll help you better attract and keep clients. Right after completing your marketing audit, I would recommend that you're employed up an action agenda based primarily on your results.

If you can not come up with at least five high priority actions for your agenda as a consequence of the audit, I could eat my marketing hat. But do put a good effort into it, because I am rather attached to my marketing hat. I wear that hat often when running my business!

Grace K is a stay at home mom writing articles about various subjects. She is exploring colon cleansing and is interested in internal colon cleansing