Check Google trust site
One of the key elements is that Google trusts sites. How does Google determine?
It seems Google is to use outside human raters, at least in part, as a form of quality assurance. Singhal said they asked questions raters, such as "can you be comfortable giving this site credit card? Whether you can be comfortable medicine provided for by this site to children? "
Cutts said other questions asked Google to establish trust include "do you consider this site as being authoritative? Would be good if it was in the magazine? Whether this site has an excessive advertising? "
Some SEOs are interpreting this means sites overloaded with AdSense and other ads are now in Google's crosshairs.
Google has also previously mentioned that Google Chrome extensions site blocking may become a ranking. In the process of deploying updates to Panda, Google said damaged sites reported by the users of Chrome was not used, but it was used for comparison purposes. Google give the percentage of overlap with block 84 and reduced sites.
Some SEOs are speculating that Google may be looking at the ratio of the content above the fold (Word Count) to the advertising. Many sites by Google have more ads than useful content.
"Low quality"
Singhal said shallow content overload, who had users complaining basically owing to their caffeine update. But Google is still experiencing problems defining "low quality"-with Singhal says that Google still has not been resolved.
Cutts said Google "is a classifier to say, well, but the IRS or Wikipedia or the New York Times on this page, and low-quality sites are on the side. I really see the mathematical reasons. "
"Our classifier that we built this time is a very good job of finding sites, low quality," Singhal adds. "It was more cautious with mixed quality sites, because it is important to exercise caution."
Marek so big, appear to be safe in Google's eyes--potentially more bad news for the little guy in Google. Cutts also mentioned the Government sites rank medical searches.
Another hint If you want to figure what not to do, according to Cutts: take a look at Suite 101. Go have a look around, think of what doing and make sure that you are doing the opposite.
Although it did not solve the problem of low-quality content, Cutts and Signhal both think this update took what was supposed to. Despite this, Google is the adoption of opinions.
Panda?
For those curious update Panda named after engineer for Google. You can read the fullWired Q&A here.
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